UCG partners with Decibel Cannabis Company Inc to bring award-winning Dabstract brand to market
Union Cannabis Group (UCG Inc.; UCG) is partnering with Decibel to bring its concentrate brand, Dabstract, into the Canadian cannabis market. UCG will also develop exclusive formulations for Decibel’s concentrate brands to increase the Canadian company’s product pipeline and portfolio.
UCG is a leading cannabis product manufacturing and brand licensing company that owns and operates the recreational brand Dabstract, which is known for its premier, top shelf concentrate products. A multiple Dope Cup and High Times Cannabis Cup winner, Dabstract is licensed throughout four states in the US.
Decibel is poised to further expand its reach across Canada as it introduces Dabstract to its family of brands. Decibel owns and operates multiple cannabis production facilities in British Columbia, Alberta and Saskatchewan, as well as operates its own retail locations under the Prairie Records label.
Additionally, UCG will assist on the design of Decibel’s standard operating procedures and product formulations to be used throughout Decibel’s existing 80,000 sq ft facility, The Plant, as well as the addition of a centralized processing hub for the processing of Decibel’s flower and concentrate materials for nationwide distribution.
“Decibel is committed to continuously raising the bar when it comes to product quality and innovation in the cannabis industry” said Paul Wilson, Chief Executive Officer of Decibel. “This strategic partnership bolsters our product development pipeline in the high growth vape and concentrate product categories while strengthening our brand portfolio by bringing the renowned Dabstract brand to the Canadian marketplace.”
“UCG is proud to partner with Decibel, an organization that shares a steadfast commitment to authentic craft cannabis, product innovation and building strong brands in the cannabis industry” said Sushanta Parikh, Chief Executive Officer of UCG. “We look forward to helping Decibel grow the concentrate and vape categories in Canada with our manufacturing expertise and Dabstract brand.”
UCG’s expansion of its brand licensing program internationally signals a shift in the cannabis industry towards solid brands with consistent products. “Our team has done a fantastic job cultivating Dabstract into a premier brand asset for UCG and our partners, easily and successfully portable to new territories through our innovative and thoughtful licensing program” said Eli Korer, UCG’s Chief Legal Officer. “As the recreational cannabis markets develop and open, the sky’s the limit for Dabstract.”
Union Cannabis Group (UCG Inc.; UCG) is a cannabis brand and product company that also offers design and installation services for cannabis extraction facilities, manufacturing process training, product formulation, and brand licensing. UCG serves clients in multiple states, with clients including Washington’s leading cannabis producer, where UCG also designed and currently operates the largest processing facility in the State. Dabstract, a premier award-winning brand of recreational cannabis extracts, is a wholly owned subsidiary of UCG.
Hana Rexroth – [email protected] – 707-536-1864