Jon Bond, Co-Founder and CEO of Kirshenbaum Bond and Partners (KBP), Brings Marketing Expertise to Union Cannabis Group as CMO
Santa Rosa, CA – Union Cannabis Group (UCG), a leading manufacturing and consulting company in the cannabis industry, is proud to announce its newest addition to the team, marketing expert Jon Bond.
Bond joins UCG as Chief Marketing Officer and brings over 30 years of experience as a thought leader and entrepreneur within the advertising and marketing industry. In addition to being the co-founder and CEO of KBP, Bond is currently chairman of Sito Mobile (NASDAQ), and has worked with numerous other key industry players including White Ops, Simplifi, Appinions, Blackbook Magazine, Klout, and Big Fuel (now Publicis).
Bond’s role with UCG will be to expand UCG’s product market share through the strategic implementation of new brands and resulting distribution channels. UCG currently has a secondary THC brand, a consumer product goods CBD brand, and a B2B CBD ingredient brand in development.
“UCG is primed to be a major player,” Bond said. “I am excited to help actualize the vision from a marketing and strategic relationship perspective.”
UCG is an expert in the fields of hydrocarbon and ethanol extraction, distillation, and product formulation. “It’s been a wild ride in the cannabis sector over the past couple of years,” said Sushanta Parikh, CEO of UCG. “We feel that there is a new market era that is emerging, and we are proud to pair our proven manufacturing expertise with Jon’s rich background of marketing experience and network as we move into a more mature market phase.”
UCG also owns and operates the award-winning brand Dabstract, a connoisseur recreational brand that is currently available throughout the state of Washington and is currently expanding to four additional states.
Bond is inspired by the quickly evolving pace of the cannabis industry. “I’m comfortable with change and chaos, which the industry has struggled through to this point. I will bring time tested approaches to the industry, and along with the rest of the UCG team will help steady the rudder in a turbulent sea.”
Union Cannabis Group, INC (UCG) offers design and installation services for cannabis extraction facilities, manufacturing process training, product formulation, and brand licensing. UCG serves clients in multiple states, with clients including Phat Panda (Grow Op Farms, LLC), Washington’s leading cannabis producer. UCG designed and currently operates their laboratory, which is the largest processing facility in the state. Dabstract, a premier brand of recreational cannabis extracts, is a wholly-owned subsidiary of UCG.